India complains over ‘offensive’ Australian ad showing Lord Ganesha eating lamb

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A recent ad campaign in Australia advertising lamp consumption features Hindu deity Lord Ganesha, has upset the Indian community in the country.(YouTube )

India has lodged an official complaint over an Australian advertisement that features the Hindu god Ganesha and other divinities promoting consumption of lamb meat.

The TV commercial from industry group Meat and Livestock Australia features number of religious figures including Lord Ganesha, Jesus, Buddha and Scientology founder L Ron Hubbard and are seen sitting down together to a lamb-based meal and raising a glass to the meat.

The advertisement released on Monday triggered protests from the Indian community. 

The image of elephant-headed Lord Ganesha, widely considered to be vegetarian, was met with anger in Australia’s Indian community.

According to Hindustan Times reports, the Indian high commission (embassy) in Canberra said it had taken the issue up with the Australian government.

“Lord Ganesha along with other religious figures is found to be ‘toasting lamb’, which the Indian communities consider to be offensive and hurting their religious sentiments,” the reports said quoting the statement released by the commission Saturday.

The Indian consulate in Sydney has also made a direct appeal to Meat and Livestock Australia to withdraw the commercial, according to the statement.

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